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Webeditorial Červen 2020

Fotograf a creative director: Seigar

Modelka a inspirace: Lupe Castro

Lokace: Fashion Space

Fashion Designery: Sergio Jerazzi, Alessandra Grau

This series shows a virtual collaboration with the Fashion Queen: Lupe Castro and it conveys my admiration towards her persona. The photographs were taken through a video chat platform during the confinement because of the corona virus pandemia. In the images, we can see her as a pop culture icon sorrounded by some arty books, and together with a plastic person that is my main fetish in photography. Lupe Castro has been into fashion since she was a little girl, she can remember her excitement to see her mum’s dresses in the 70s; and to me it was curious to hear this anecdote because the inspiration for this shooting was from that decade. Having a determined and strong personal style, she aspired to share it with others as a way of living. She has educated and worked in this industry showing her respect for the classical big brands but also supporting emerging designers. She has fought for combining asthetics with ethic and sustainability, in order to promote eco-fashion and vintage. London, Paris and Tenerife are important landmarks in her professional life, organizing and attending to fashion events. She has been a constant defender of the Canarian scene, and she points at creativity as the only possible next step. Lupe and me share a passion for art that I hope you can feel in this physical distance simulated reality experience.



Seigar is a philologist in English, a highschool teacher, and a curious photographer based in Tenerife. He is a fetishist for reflections, saturated colors, details and religious icons. He feels passion for pop culture that shows in his series. He considers himself a travel and street photographer. His aim as an artist is to tell tales with his camera, to capture moments but trying to give them a new frame and perspective. Travelling is his inspiration. However, he tries to show more than mere postcards from his visits, creating a continuous conceptual line story from his trips. The details and subject matters come to his camera once and once again, almost becoming an obsession. His three most ambitious projects so far are his “Plastic People", a study on anthropology and sociology that focuses on the humanization of the mannequins he finds in the shop windows all over the world, "Response to Ceal Floyer for the Summer Exhibition" a conceptual work that understands art as a form of communication, and his "Tales of a city", an ongoing urban photo-narrative project taken in London. He is a self-taught visual artist, though he has also done a two years course in advanced photography and one in cinema and television. He usually covers public events with his camera showing his interest for social documentation. He has participated in several exhibitions: FotoNoviembre TEA, TenDíez, Círculo de Bellas Artes, Phe Gallery, Instituto de Estudios Hispánicos, Espacio Cultural Castillo de San Felipe, ULL Rafael Ramos García International Photography Awards, Tank Festival, Sala Fleming Art Gallery, Loosen Art Gallery in Rome, Haze Gallery in Berlin, and others; and his works have also been featured in international publications: Blanc Magazine, PhotoVogue, Dodho Magazine, Semi Magazine, Latent Image Magazine and others. He writes for The Cultural Magazine (Spain) about photography and for Memoir Mixtapes (Los Angeles) about music. He has collaborated with VICE Spain, WAG1 Magazine (text and photography for both). Lalety, he has been experimenting with the video form, he has directed a short film entitled “Víctor (1997)” and also a video art piece named “Hot Summer, based on true fantasies”. His last interest is documenting social issues related to identity, in search of everything that defines people (hashtags and labels). Recently, he has received the Rafael Ramos García International Photography Award for his photo "Afternoon in the lake".

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